Social media strategist specializing in audience growth and brand storytelling for higher education. End-to-end ownership of cross-platform strategy, publishing, and analytics for a Yale University faculty brand with a combined following of nearly 240,000. Data-driven and accessibility-minded, turning academic research into social media content that brings world-class education to global audiences.
Currently taking on freelance social media clients
Own cross-platform social strategy and daily publishing across Instagram, YouTube, TikTok, LinkedIn, and Facebook, using quarterly analytics briefs to set content priorities. Reached 2.8M views last quarter.
Supported the social launch for Catherine Price’s revised How to Break Up With Your Phone, creating content on technology, attention, and behavior change.
Photographed campus lectures, performances, and student events for Reed’s social media, email newsletters, and Reed Magazine, shooting and editing to institutional brand and visual standards.
Delivered 20+ publication-ready images per event on deadline and pitched a self-initiated enamel pin series celebrating Reed traditions, managing the project from concept through manufacturer production.